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3 Credit Union Web Design Elements That Drive New Membership

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You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital age, this certainly includes your credit union’s website. When evaluating the effectiveness of your credit union’s website there are several factors to keep in mind to make the best first impression for all users.

online marketing consultant outside Axis Solutions

Targeted Communication and Onboarding Credit Union Members

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Onboarding is a popular process in the credit union industry that encourages new members to take advantage of more services through your credit union. More than 59% of financial marketers admit that they focus heavily on this process, and attest to communication being the key to seeing the successful onboarding of new members. The secret to successful onboarding doesn’t stop at communication, but only improves the more targeted that communication…

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How marketing consultants overcome the biggest credit union marketing issues

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Over 30 percent of financial marketers report that marketing budgets and a lack of manpower behind their strategies are their biggest issues. There is a myth within the industry that “effective marketing” is expensive marketing. As a credit union marketing consultant, I have seen many situations that prove there is a solution to the problem.

CEO pitching a credit union marketing plan

Your Credit Union Marketing Plans Should Include Improving Financial Literacy Of Members

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“Financial Literacy” is a $2 term that basically just means keeping your members knowledgeable about the industry in which you operate. In the development of your credit union marketing plans, consideration should be given to showcase your commitment to your members and the community, and an effective way to do this is to develop avenues to help keep your members financially educated.

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How to Improve Credit Union Email Marketing Strategies

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Email marketing is a vital component in any credit union’s marketing strategy. As a regular channel of communication, it  gives members and potential members a peek into your institution. According to a benchmark survey, 77 percent of consumers prefer to receive permission-based marketing through email than any other channel. To produce a successful email marketing campaign, your organization should establish the goals for the content, such as to engage current…

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Your Credit Union’s First Impression

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It’s no secret that first impressions are critical to building brand loyalty. Studies show that at least 59% of consumers report that a brand becomes a favorite of theirs almost immediately.When evaluating the potential opportunities for first impressions, keep the following three factors in mind.

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How Credit Unions Can Track Offline Media

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As digital technology has evolved, marketers have come to expect detailed reporting on their online media spend, including, at the very least, impressions, clicks and view based metrics. Ideally engagement, leads and, ultimately, sales/revenue attribution is tracked also. We can also gauge performance by ad unit size, creative execution, offer messaging and geo-targeting—the list goes on. As the agency, our job is to distil the vast amount of raw data…

Credit Unions Marketing To Millenials

How Credit Unions Should Market to Millennials

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Millennials constitute the largest generational group mankind has seen since the Baby Boomers. This generation – also known as Generation Y – is made up of individuals born between 1982 and 2001. This group is now between 13 and 32 years old and is a prime target for new business strategies, with a documented 84% of them currently seeking financial advice. The next time your credit union is targeting the…

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Why Social Media Marketing is the New Word-of-Mouth

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In times past, you may have gone to your family and your friends to research which banking institution was right for you. The same goes today, but consumers are communicating with their friends and “trusted advisors” via social media. A recent LinkedIn study found that 63 percent of affluent consumers research financial services and products on social media before making decisions, and these decisions range from basic account services to…