You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital age, this certainly includes your credit union’s website. When evaluating the effectiveness of your credit union’s website there are several factors to keep in mind to make the best first impression for all users.
Over 30 percent of financial marketers report that marketing budgets and a lack of manpower behind their strategies are their biggest issues. There is a myth within the industry that “effective marketing” is expensive marketing. As a credit union marketing consultant, I have seen many situations that prove there is a solution to the problem.
“Financial Literacy” is a $2 term that basically just means keeping your members knowledgeable about the industry in which you operate. In the development of your credit union marketing plans, consideration should be given to showcase your commitment to your members and the community, and an effective way to do this is to develop avenues to help keep your members financially educated.
As a credit union marketing consultant, with an advertising agency background , I always support the relationship between the credit union and the advertising agency. Here’s why! When it comes to perfecting a strategic plan that carries your credit union’s messaging accurately and effectively, it’s often best to partner. Creative advertising agencies with experience in the financial industry are savvy to the trends and intricacies of the sector, allowing them to craft…