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You’re Missing the Mark on Customer Connections

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How to build stronger and more meaningful relationships Consumers are more digitally connected than ever before, now arming them with the information to be more insistent on truth and quality. In fact, a recent Nielsen report states the average U.S. consumer spends approximately 60 hours a week absorbing content online. This abundance of knowledge significantly increases the expectation customers have of your credit union. The fact is – customers expect…

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3 Credit Union Web Design Elements That Drive New Membership

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You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital age, this certainly includes your credit union’s website. When evaluating the effectiveness of your credit union’s website there are several factors to keep in mind to make the best first impression for all users.

online marketing consultant outside Axis Solutions

Targeted Communication and Onboarding Credit Union Members

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Onboarding is a popular process in the credit union industry that encourages new members to take advantage of more services through your credit union. More than 59% of financial marketers admit that they focus heavily on this process, and attest to communication being the key to seeing the successful onboarding of new members. The secret to successful onboarding doesn’t stop at communication, but only improves the more targeted that communication…

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How marketing consultants overcome the biggest credit union marketing issues

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Over 30 percent of financial marketers report that marketing budgets and a lack of manpower behind their strategies are their biggest issues. There is a myth within the industry that “effective marketing” is expensive marketing. As a credit union marketing consultant, I have seen many situations that prove there is a solution to the problem.

CEO pitching a credit union marketing plan

Your Credit Union Marketing Plans Should Include Improving Financial Literacy Of Members

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“Financial Literacy” is a $2 term that basically just means keeping your members knowledgeable about the industry in which you operate. In the development of your credit union marketing plans, consideration should be given to showcase your commitment to your members and the community, and an effective way to do this is to develop avenues to help keep your members financially educated.

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How to Improve Credit Union Email Marketing Strategies

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Email marketing is a vital component in any credit union’s marketing strategy. As a regular channel of communication, it  gives members and potential members a peek into your institution. According to a benchmark survey, 77 percent of consumers prefer to receive permission-based marketing through email than any other channel. To produce a successful email marketing campaign, your organization should establish the goals for the content, such as to engage current…

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Why Credit Unions Need Content Marketing

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Many credit union marketers have started prioritizing more content-based strategies like social media and blogging within their marketing plan. In fact, the Content Marketing Institute reports that 58 percent of businesses are increasing their content marketing budget this year. Some organizations may be intimidated by the challenge to create engaging content on complicated financial topics for the average consumer, but at evok advertising – we feel it is a necessity…

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Your Credit Union’s First Impression

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It’s no secret that first impressions are critical to building brand loyalty. Studies show that at least 59% of consumers report that a brand becomes a favorite of theirs almost immediately.When evaluating the potential opportunities for first impressions, keep the following three factors in mind.

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Mobile Optimization for Credit Union Websites

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Many financial consumers look to big banks for their financial needs out of sheer convenience. Around 42% of American consumers admit they chose to stay with their current banking institution over switching to a credit union because of the location and convenience factor. While you might find it difficult to add more physical locations, one convenience you can provide potential new members is a mobile optimized website. This simple service…

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3 Social Media Tips to Bolster Your Credit Union’s Online Reputation

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An industry survey found that 94% of responding credit unions are using Facebook as a form of social media marketing. Credit unions also indicated that they plan to use the following channels for marketing: Mobile applications – 74% Twitter – 66% YouTube – 61% Social media analytics – 48% LinkedIn – 39% Tumblr – 29% Google+ – 24% Pinterest – 1% [Source: New CU Survey Explains How CUs Use Social…