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Category : Member Communication


3 Credit Union Web Design Elements That Drive New Membership

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You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital age, this certainly includes your credit union’s website. When evaluating the effectiveness of your credit union’s website there are several factors to keep in mind to make the best first impression for all users.

online marketing consultant outside Axis Solutions

Targeted Communication and Onboarding Credit Union Members

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Onboarding is a popular process in the credit union industry that encourages new members to take advantage of more services through your credit union. More than 59% of financial marketers admit that they focus heavily on this process, and attest to communication being the key to seeing the successful onboarding of new members. The secret to successful onboarding doesn’t stop at communication, but only improves the more targeted that communication…

CEO pitching a credit union marketing plan

Your Credit Union Marketing Plans Should Include Improving Financial Literacy Of Members

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“Financial Literacy” is a $2 term that basically just means keeping your members knowledgeable about the industry in which you operate. In the development of your credit union marketing plans, consideration should be given to showcase your commitment to your members and the community, and an effective way to do this is to develop avenues to help keep your members financially educated.

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How to Improve Credit Union Email Marketing Strategies

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Email marketing is a vital component in any credit union’s marketing strategy. As a regular channel of communication, it  gives members and potential members a peek into your institution. According to a benchmark survey, 77 percent of consumers prefer to receive permission-based marketing through email than any other channel. To produce a successful email marketing campaign, your organization should establish the goals for the content, such as to engage current…

Extra Credit Union Marketing closes a deal

Three Reasons Your Members Choose Your Credit Union

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Attracting the attention of potential new members can be one of the most challenging aspects of a credit union marketing department. However, knowing what your potential members are looking may be the key to success. Here at Extra Credit Union Marketing, we have determined that the three main attributes that today’s potential members look for is convenience, online services and customer service.

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Your Credit Union’s First Impression

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It’s no secret that first impressions are critical to building brand loyalty. Studies show that at least 59% of consumers report that a brand becomes a favorite of theirs almost immediately.When evaluating the potential opportunities for first impressions, keep the following three factors in mind.


3 Social Media Tips to Bolster Your Credit Union’s Online Reputation

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An industry survey found that 94% of responding credit unions are using Facebook as a form of social media marketing. Credit unions also indicated that they plan to use the following channels for marketing: Mobile applications – 74% Twitter – 66% YouTube – 61% Social media analytics – 48% LinkedIn – 39% Tumblr – 29% Google+ – 24% Pinterest – 1% [Source: New CU Survey Explains How CUs Use Social…

Credit Unions Marketing To Millenials

How Credit Unions Should Market to Millennials

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Millennials constitute the largest generational group mankind has seen since the Baby Boomers. This generation – also known as Generation Y – is made up of individuals born between 1982 and 2001. This group is now between 13 and 32 years old and is a prime target for new business strategies, with a documented 84% of them currently seeking financial advice. The next time your credit union is targeting the…

Working to Improve Credit Union Member Communication

Improving Credit Union Member Communication

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Effective communication is the key to success in credit union membership relations. However many credit unions seem to forget that there are two parts to it. Organizations today often master the art of getting information to their members, but are extremely weak in the area of listening their member’s responses to the marketing messages they are sending. There are a few primary tools that your institution can use to effectively…