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How to Survive Google’s Mobilegeddon

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If your website design is not optimized to be viewed on a mobile phone, it should be. A comScore report says smartphones and tablets combined now account for 60% of all online traffic. And now, Google’s found a way to reinforce the message that mobile-friendly matters. This past February, Google released a statement warning business owners of an impending change that would forever alter the game of mobile SEO –…

Credit Unions Digital Presence

Living an “Active Digital Lifestyle”

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Why credit unions should transform their digital presence Technology is transforming the way we live. It is changing the way people communicate, connect and discover. It’s turning the average consumer into an informed consumer, and continues to influence their behavior. Businesses with an active digital lifestyle tend to maintain a competitive edge by furthering their engagement with consumers and establishing trust. However, there are many businesses that do not see…

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3 Credit Union Web Design Elements That Drive New Membership

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You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital age, this certainly includes your credit union’s website. When evaluating the effectiveness of your credit union’s website there are several factors to keep in mind to make the best first impression for all users.

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Why Credit Unions Need Content Marketing

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Many credit union marketers have started prioritizing more content-based strategies like social media and blogging within their marketing plan. In fact, the Content Marketing Institute reports that 58 percent of businesses are increasing their content marketing budget this year. Some organizations may be intimidated by the challenge to create engaging content on complicated financial topics for the average consumer, but at evok advertising – we feel it is a necessity…

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Mobile Optimization for Credit Union Websites

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Many financial consumers look to big banks for their financial needs out of sheer convenience. Around 42% of American consumers admit they chose to stay with their current banking institution over switching to a credit union because of the location and convenience factor. While you might find it difficult to add more physical locations, one convenience you can provide potential new members is a mobile optimized website. This simple service…

Digital Marketing Strategies for Credit Unions

Digital Marketing Strategies For Credit Unions

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Marketing has gone digital and credit union marketing is no exception. In today’s day, it is imperative for credit unions to monitor their online presence, create quality content, manage their social media profiles effectively and put forth an ongoing SEO strategy. According to Inc.com, 86% of consumers say search engines are very important in the buying and decision making process. Negative reviews online threaten hard-earned search result rankings. Credit union…