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How to Survive Google’s Mobilegeddon

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If your website design is not optimized to be viewed on a mobile phone, it should be. A comScore report says smartphones and tablets combined now account for 60% of all online traffic. And now, Google’s found a way to reinforce the message that mobile-friendly matters. This past February, Google released a statement warning business owners of an impending change that would forever alter the game of mobile SEO –…

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You’re Missing the Mark on Customer Connections

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How to build stronger and more meaningful relationships Consumers are more digitally connected than ever before, now arming them with the information to be more insistent on truth and quality. In fact, a recent Nielsen report states the average U.S. consumer spends approximately 60 hours a week absorbing content online. This abundance of knowledge significantly increases the expectation customers have of your credit union. The fact is – customers expect…

Credit Unions Digital Presence

Living an “Active Digital Lifestyle”

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Why credit unions should transform their digital presence Technology is transforming the way we live. It is changing the way people communicate, connect and discover. It’s turning the average consumer into an informed consumer, and continues to influence their behavior. Businesses with an active digital lifestyle tend to maintain a competitive edge by furthering their engagement with consumers and establishing trust. However, there are many businesses that do not see…

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Why Credit Unions Need Content Marketing

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Many credit union marketers have started prioritizing more content-based strategies like social media and blogging within their marketing plan. In fact, the Content Marketing Institute reports that 58 percent of businesses are increasing their content marketing budget this year. Some organizations may be intimidated by the challenge to create engaging content on complicated financial topics for the average consumer, but at evok advertising – we feel it is a necessity…

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3 Social Media Tips to Bolster Your Credit Union’s Online Reputation

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An industry survey found that 94% of responding credit unions are using Facebook as a form of social media marketing. Credit unions also indicated that they plan to use the following channels for marketing: Mobile applications – 74% Twitter – 66% YouTube – 61% Social media analytics – 48% LinkedIn – 39% Tumblr – 29% Google+ – 24% Pinterest – 1% [Source: New CU Survey Explains How CUs Use Social…

Credit Unions Marketing To Millenials

How Credit Unions Should Market to Millennials

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Millennials constitute the largest generational group mankind has seen since the Baby Boomers. This generation – also known as Generation Y – is made up of individuals born between 1982 and 2001. This group is now between 13 and 32 years old and is a prime target for new business strategies, with a documented 84% of them currently seeking financial advice. The next time your credit union is targeting the…

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Why Social Media Marketing is the New Word-of-Mouth

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In times past, you may have gone to your family and your friends to research which banking institution was right for you. The same goes today, but consumers are communicating with their friends and “trusted advisors” via social media. A recent LinkedIn study found that 63 percent of affluent consumers research financial services and products on social media before making decisions, and these decisions range from basic account services to…

Working to Improve Credit Union Member Communication

Improving Credit Union Member Communication

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Effective communication is the key to success in credit union membership relations. However many credit unions seem to forget that there are two parts to it. Organizations today often master the art of getting information to their members, but are extremely weak in the area of listening their member’s responses to the marketing messages they are sending. There are a few primary tools that your institution can use to effectively…

Credit Union Members learning more about their current credit union

3 Ways to Engage Your Current Credit Union Members

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Your members are the reason your credit union exists. They have already made a commitment to you and your credit union, making them your most valuable asset. Isn’t it about time you let them know? Your current members’ loyalty and participation are what keeps your institution going, growing and thriving. However, you must keep communication lines open and the conversation alive in order to continue to cultivate the relationship. If…

Building Credit Union Brands Through Story Telling

Using Emotional Storytelling to Market Your Credit Union

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Emotion motivates and inspires people to make decisions and take action. As human beings, we tend to make decisions based on emotion and then justify that decision with reasoning we find or create after the fact. This is crucial information to consider when crafting messages designed to drive potential members to make a desired decision. For example, a young entrepreneur who feels that they are already taking a significant risk…