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Why Your Credit Union Membership Stopped Growing

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The consistent growth of a credit union’s membership is vital to the organization’s success. If you’re noticing a slump in new members, evaluate your credit union’s marketing strategies for these common issues. Missing Connections with Target Audience Credit unions are unique because they cater to a specific segment in the local community. A decrease in new membership could be a sign of this niche group missing connections with your messaging….

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How to Improve Credit Union Email Marketing Strategies

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Email marketing is a vital component in any credit union’s marketing strategy. As a regular channel of communication, it  gives members and potential members a peek into your institution. According to a benchmark survey, 77 percent of consumers prefer to receive permission-based marketing through email than any other channel. To produce a successful email marketing campaign, your organization should establish the goals for the content, such as to engage current…


Why Credit Unions Need Content Marketing

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Many credit union marketers have started prioritizing more content-based strategies like social media and blogging within their marketing plan. In fact, the Content Marketing Institute reports that 58 percent of businesses are increasing their content marketing budget this year. Some organizations may be intimidated by the challenge to create engaging content on complicated financial topics for the average consumer, but at evok advertising – we feel it is a necessity…

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Three Reasons Your Members Choose Your Credit Union

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Attracting the attention of potential new members can be one of the most challenging aspects of a credit union marketing department. However, knowing what your potential members are looking may be the key to success. Here at Extra Credit Union Marketing, we have determined that the three main attributes that today’s potential members look for is convenience, online services and customer service.

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Your Credit Union’s First Impression

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It’s no secret that first impressions are critical to building brand loyalty. Studies show that at least 59% of consumers report that a brand becomes a favorite of theirs almost immediately.When evaluating the potential opportunities for first impressions, keep the following three factors in mind.


How Credit Unions Can Track Offline Media

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As digital technology has evolved, marketers have come to expect detailed reporting on their online media spend, including, at the very least, impressions, clicks and view based metrics. Ideally engagement, leads and, ultimately, sales/revenue attribution is tracked also. We can also gauge performance by ad unit size, creative execution, offer messaging and geo-targeting—the list goes on. As the agency, our job is to distil the vast amount of raw data…


Mobile Optimization for Credit Union Websites

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Many financial consumers look to big banks for their financial needs out of sheer convenience. Around 42% of American consumers admit they chose to stay with their current banking institution over switching to a credit union because of the location and convenience factor. While you might find it difficult to add more physical locations, one convenience you can provide potential new members is a mobile optimized website. This simple service…


3 Social Media Tips to Bolster Your Credit Union’s Online Reputation

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An industry survey found that 94% of responding credit unions are using Facebook as a form of social media marketing. Credit unions also indicated that they plan to use the following channels for marketing: Mobile applications – 74% Twitter – 66% YouTube – 61% Social media analytics – 48% LinkedIn – 39% Tumblr – 29% Google+ – 24% Pinterest – 1% [Source: New CU Survey Explains How CUs Use Social…

Credit Unions Marketing To Millenials

How Credit Unions Should Market to Millennials

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Millennials constitute the largest generational group mankind has seen since the Baby Boomers. This generation – also known as Generation Y – is made up of individuals born between 1982 and 2001. This group is now between 13 and 32 years old and is a prime target for new business strategies, with a documented 84% of them currently seeking financial advice. The next time your credit union is targeting the…


Why Social Media Marketing is the New Word-of-Mouth

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In times past, you may have gone to your family and your friends to research which banking institution was right for you. The same goes today, but consumers are communicating with their friends and “trusted advisors” via social media. A recent LinkedIn study found that 63 percent of affluent consumers research financial services and products on social media before making decisions, and these decisions range from basic account services to…