As Founder and Editor-in-Chief of Extra Credit, an online resource for credit union marketing insights, Larry’s reputation as the “Big Idea guy” often precedes him. With an unmatched drive to challenge the status quo with revolutionary new approaches to providing innovative, needle-moving work within the credit union industry, Larry’s out-of-the-box methodologies serve as a constant reminder to approach each day as an opportunity to build on our skills and create inspired work.
With a rich portfolio of clients having included names like Space Coast Credit Union, Insight Credit Union, Fairwinds Credit Union and Trustco Bank, Larry shines as a boundless resource for knowledge of the finance industry, expert counseling, and support. His extensive, unique, experience within the field, includes holding a teller position in the early 90’s at First Union National Bank to studying finance at the University of North Texas before earning his BS in Public Relations at the University of Florida – all of which contributed to his current position as a valued thought leader within the industry.
As CEO of evōk advertising, Larry strives to nurture an engaging and stimulating work environment while crafting an exacting approach to client success. His mission as agency principal has been, and continues to be, to cultivate the agency ecosystem while delivering an end-product that is both strategically authentic and produces significant returns on investments for clients.
A former American Advertising Federation President, Larry constantly seeks to grow his knowledge and experience by remaining connected to industry happenings, while still enjoying as much time as possible in the company of his family and friends.